Essential SEO Automation Tools
We’ve gathered the 13 best SEO automation platforms to help you eliminate painstaking SEO work. Although each tool has many features, we’ll focus on a few of the most notable.
HubSpot Marketing Software
HubSpot’s SEO Marketing Software provides actionable recommendations on optimizing your website for SEO, ranked in order of priority, so you can target the areas that most need improvement.
This tool can help you strategize your content to organize your website by topic, a critical component that search engines consider.
It also offers suggestions for topics your audience is interested in so you can expand your blog and draw those people in.
You can also get detailed reports on what terms and topics people are searching for, clickthrough rates, total impressions, and other vital metrics. See clearly what’s working for your site and where there’s room for improvement.
Best for: HubSpot’s Marketing Hub users.
Pricing: Included with Marketing Hub’s Professional plan.
Alternative: SurferSEO.
SurferSEO
SurferSEO is a content optimization tool that analyzes your page or content outline and compares it to competitors’ pages to find SEO opportunities.
It gives you recommendations on keywords for headings and body text, word count, and the number of images and paragraphs.
SurferSEO auto-suggests keywords to include as you write. You can also create an SEO-optimized outline in a matter of seconds. Altogether, these features save hours when outlining and clustering keywords.
As a matter of fact, ClickUp revealed that SurferSEO has helped them publish 150+ articles and achieve blog traffic growth of 85% in one year.
Best for: Writing SEO-optimized blog posts at scale for B2C and B2B alike.
Pricing: Starts at $59 monthly for the basic plan.
Alternatives: Clearscope, Frase.
Looker Studio
Looker Studio (formerly Google Data Studio) will help you quickly build custom SEO reports and analyze data from Google Analytics, Search Console, SEMrush, and other sources via API.
You can also mine data, combine distinct datasets, and easily audit site performance.
One of Looker’s most outstanding features is its ability to create automated and visually appealing SEO reports. With Looker, you can regularly get insights into key performance metrics and track keyword rankings daily, weekly, or monthly.
Best for: Digital marketing agencies, ecommerce sites, and businesses looking for comprehensive SEO analytics.
Pricing: Free.
Alternatives: Databox, Tableau.
Ahrefs
Ahrefs is an SEO automation platform that helps you identify keyword opportunities, monitor link-building efforts, and analyze competitor visibility in the SERPs.
One of the features we like is Link intersect for a backlink gap analysis. It allows you to compare links between your domain and competitors’ websites to uncover link opportunities that you might have missed otherwise.
Another epic feature is the “best by links” report. With it, you can easily uncover the most linked content on any website. Dig down to see what type of content lands thousands of links to find prospects and inspire link-building tactics.
Finally, use Ahrefs Content Explorer to find unlinked brand mentions and reach out to the website owners to secure a link.
Best for: SEO professionals who need to monitor, discover, and scale link-building efforts.
Pricing: Starts at $99 monthly for the lite plan.
Alternatives: SEMrush, MajesticSEO.
SEMRush
SEMRush is a suite of automated SEO tools that provide insights into competitor strategies and your domain’s online visibility.
SEMRush also helps you identify keywords to target with its Keyword Magic Tool. This one is especially useful for finding long-tail phrases related to your main topic and organizing them into clusters within a minute.
We can’t stress enough how time-saving this feature is. Remember when SEO involved working on Excel and Google sheets to group keywords with super complex formulas?
Breathe freely with the SEMRush clustering tool or its alternative Serpstat.
SEMRush also offers a content marketing platform that helps you write SEO-friendly blog posts and optimize them for the SERPs. It even has an SEO writing assistant that suggests content ideas and provides readability scores for your copy. 토토사이트
Best for: SEO professionals who need a comprehensive suite of tools to analyze competitor data, monitor keyword rankings, and optimize content.
Pricing: Starts at $99.95 monthly for the pro plan.
Alternatives: Ahrefs, KeywordTool, Jaaxy, Serpstat.
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